What is the Smart Foodies Accelerator?

It’s a nationwide accelerator programme co-created by AmerPharma and Startup Academc.

During the programme, AmerPharma, the European leader in the production of functional foods, will allow participants to work using its resources, while experts from the Startup Academy will help in creating an optimal business model allowing the products to be launched on the market.

Participation in the accelerator is free of charge.


The goal of the programme is to create an innovative product, service, software, application or process related to nutrition, functional food, nutritional supplements, well-being, fitness, sport, healthcare, life science and agri-tech.


  • you have an idea for innovations in these areas, but you don’t have the resources to implement them,
  • you lack the funds and the right infrastructure that constantly intersects you with plans to start your own business

Join to the

Smart Foodies Accelerator programme

and create your own product from April 2018!

Who we are looking for?

individuals or teams with an idea for innovative solutions in ​​nutrition, functional food, nutritional supplements, well-being, fitness and sport.

clever and creative people with an interdisciplinary skill-set, determined to pursue their goals.

Creative businesspeople working in office

Start-ups in the first edition of the Smart Foodies Accelerator


An application used to quickly create and verify a diet, which also determines the amount of consumed micro- and macronutrients and adapts to everyone’s needs. It’s addressed mainly to dieticians and personal trainers, who need a tool that allows them to quickly prepare a diet and monitor the progress of their customers, who are also users of the application.


An innovative dietary supplement that alleviates the effects of excessive alcohol consumption, also known as a hangover. Even though demand for such products is growing in our country, there is a fundamental problem with choosing the right formula, so that the supplement will actually work. Experts from a Polish medical university decided to take up the challenge and developed a product with a unique formula.


A portfolio of applications used to determine the consistency of the ingredient list and product labelling in accordance with the provisions of food law in force in the European Union and neighbouring countries. The applications would solve a problem that can be observed, for example, in the preparation of product formulas and verification of labelling correctness. Their use will facilitate and accelerate work on launching products on new markets and reduce the likelihood of errors in their labelling.

Testing the idea

Testing the idea

Creating a prototype

Creating a prototype

First sale

First sale

Join us!


Benefits for participants:

  • gaining practical knowledge and learning the internal processes that large companies use when creating and manufacturing new products,
  • access to resources enabling efficient work for the entire duration of the programme,
  • possibility to build a working prototype and present it to AmerPharma’s customers from 21 countries,
  • the winner presents his or her product at FIBO 2018, the world’s largest sports fair held in Cologne and at Vitafoods, the world’s largest functional food trade fair in Geneva.

AmerPharma will present the winner with models for further co-operation, in which it can assume the role of:

  • Customer – who will pay the start-up for the product, service or technology license and use it to streamline processes, reduce costs or increase sales efficiency
  • Business partner – who will launch a joint offer on the market and settle the results (revenue share)
  • Investor – who will assume shares in the company in exchange for a capital investment


The models listed above are a voluntary form of co-operation.

The winner is also entitled to forego all proposed models.

Programme schedule



During recruitment everyone interested will use the form to describe the innovative solution they want to work on during the entire accelerator programme. We were accepting applications until November 26.


Selection of the 3 best projects

Three best teams qualified for the programme, those whose ideas show the greatest potential for development and implementation in the future. The recruitment results were announced on 18 December 2017.  



Participants took part in two intensive workshop days conducted by experts from the Startup Academy, during which they acquired the business knowledge necessary in the subsequent acceleration process. The workshops was held on 27-28 January at AmerPharma’s headquarters in Lublin.

  • Business planning – how to prepare a better business model with the help of modern business planning forms, such as the Business Model Canvas and business testing methods based on the Lean Startup methodology
  • Marketing and sales – how to use new tools and means to reach the target group and gain new customers


Now, the participants still be able to depend on business support through individual mentoring with a Startup Academy coach and mentors from AmerPharma, who provide support in all technical matters related to the created product, service or process.


Work on the idea using AmerPharma’s resources

Participants gain access to AmerPharma’s resources:

  • development of a manufacturing formula and MVP production technology (minimum viable product) with the R&D department,
  • brainstorming with the AmerPharma sales department to tailor the MVP to the customer’s individual needs,
  • gauging interest in the MVP among AmerPharma’s customers from 21 countries all around the world,
  • access to leading companies in the nutrition, e-commerce and functional food industry in Europe,
  • access to the company’s office space,
  • preparation of packaging, labels and marketing materials,
  • production of a pilot product batch

Demo Day

At the end of the Smart Foodies Accelerator programme, projects developed over the course of its duration will be presented. In the final, all 3 teams will deliver their pitch before the jury and invited guests. The Demo Day will take place on 10 March 2018.




The company specialises in providing functional foods, nutritional supplements and dietary supplements through its own product line, as well as white label production. Simultaneously, it provides comprehensive services for companies interested in launching new products on the market or expanding its portfolio. The company supplies products to store chains, pharmacies, fitness clubs, gyms and stores with nutritional supplements throughout Poland and around the world.


Startup Academy

An organisation supporting people who want to establish and develop their own business, starting with the idea, followed by reaching the first customers and finally obtaining financing. The Startup Academy brings innovative methods of building start-ups, i.e. Lean Startup and Customer Development to local markets. It also organises accelerator programmes that prepare start-ups for contact with investors and bringing breakthrough solutions into life.

 Event location

Accelerator activities (workshops, prototyping) will be held in Lublin, in AmerPharma’s main headquarters. However, we invite people with ideas from all over Poland and Europe. Mentoring online is also possible.

Honorary patronage

Uniwersytet Przyrodniczy w Lublinie

 Media patronages

FoodFakty - Portal Profesjonalisty
Forum Młodych Lewiatan - Lubelskie
Journal of NutriLife
Lubelska Medycyna - Klaster Usług Medycznych i Prozdrowotnych
Lubelski Park Naukowo Technologiczny
Mazowiecki Park Naukowo Technologiczny - Park Spółdzielczy w Płońsku
Radio Freee
Wydział Biologii i Biotechnologii - UMCS

Do you have any questions?
Contact us

Startup Academy

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